Customers form opinions and make buying decisions about a company/product within seconds. A strong logo can help to tip the scales in your favor by conveying the right messages about your brand or business. Getting started with creating high quality logos in Adobe Illustrator is a great step for folks looking to begin creating professional logos and/or diversify their creative skills and offerrings.

In this interactive workshop, we will cover the basics of getting started in Adobe Illustrator and learn how to opitimize our workflow for success. Then members of Floreo Labs will share their strategies for ideating and drafting a logo prototype that will communicate your product/brand value to your audience.   

Takeaways: 

- Get a practical understanding of the Adobe Illustrator interface and the logo ideation process 

- Learn professional data management processes for creative files 

- Get hands on practice workshoping a logo in Adobe Illustrator