About This Workshop:

We're always selling. The question is how likely are you to buy what the other person is proposing? Whether you're an artist trying to reach more people or an entrepreneur attempting to land customers, the two most important skills to develop as a creative professional are in Marketing and Sales. They are timeless roles that have led to the spread of new ideas and innovations.

In this think tank we'll discuss the nuances between Sales and Marketing and discuss how participants of the workshop have utilized them in their own work. Then members of Floreo Labs will share their strategies for monetizing their creative ideas and products in the tech space and provide resources to help you discover innovative ways to communicate your product/brand value to your audience.

Takeaways:

• Get a practical working definition of the roles of marketing and sales
• Learn about / create problem statements and value propositions
• Practice pitching and communicating about our product on mock sales calls

This meeting will be hosted live on Zoom and resources will be emailed to participants after the call