Bonsai is looking for a Content Lead & Strategist to help our marketing team create clear and inspiring content across the customer journey. You will have responsibility for everything from SEO landing pages and blog posts to emails and ebooks to copy in the product's UI.
You will be equally strategic — in having a vision and setting a long term plan for our content, as well as creating style guides — and tactical — in creating the content yourself and managing teams of freelancers to create the content as well.
What will you be doing?
Working alongside our SEO team to grow our organic channels by creating valuable content for freelancers and small businesses
Writing articles, optimizing landing page copy, and tweaking micro-copy within our product
Working with our talented freelance writers to help scale our content production
Promoting the content we produce and working with the SEO team to develop scalable link building tactics
Writing guest posts for our favourite blog partners
Helping to develop our brand voice: who is Bonsai? What do we stand for? How do we speak to our audience?
Co-developing strategies for using content across new channels such as Youtube & Linkedin
Speaking with customers to write customer stories and case studies to promote across different channels