Reporting to the Director of Digital Marketing, the Marketing Operations Manager will own, build, and scale programs within the four pillars of marketing operations: Campaign ops, Platform ops, Developer ops, and Marketing Intelligence ops.
This role will be responsible for driving enablement and efficiency for the marketing organization by developing and optimizing processes, automation, team training and adoption, multi-touch analytics, and analytics/reporting on impact and outcomes of marketing initiatives. In addition, this role is responsible for collaboration with sales ops and revenue ops to assure alignment between cross-functional marketing and sales goals.
Who will love this job
A data devotee – you love using data to inform strategic decisions and future planning
A problem-solver – you use resources in new ways to solve problems
A goal getter – you set and consistently hit (if not exceed) marketing campaign KPIs and OKRs
A flexible builder – you find the right balance of process and flexibility to make sure Marketing Ops works for the team
A collaborative leader – you bring big ideas to the table and can influence and lead a team to optimal collaboration
What you’ll do
Create and maintain norms that govern how and where campaigns are built across tech platforms
Collaborate with sales ops to ensure data hygiene and technical workflows
Troubleshoot with platform support teams for tech platforms when necessary
Build dashboards and key reports for analytics and optimization
Design and deliver trainings on various operational topics both to internal business partners